Ross is piss-your-pants funny. We hired him for a corporate celebration and he had everyone rolling in the aisles (with the exception of a small band of disgruntled employees who didn't appreciate his message that everyone needs to have a better attitude rather than playing the victim).

I wrote about Ross in my recent book on marketing, Book Marketing DeMystified: Enjoy Discovering the Optimal Way to Sell Your Self-Published Book, Practical advice from the inventor of print-on-demand (POD) publishing, and this is the excerpt...

Consider also that publishing a book can dramatically change a related
product or service. Ross Shafer is a six-time Emmy Award-winning
comedian and TV host. He regularly gives keynote
speeches at conferences and he coaches the sales
teams for major corporations. Yet, Ross knew something
was missing from his total offering - people expected
him to have a book.
Ross chose to independently publish because he
could control the content, design and distribution,
while meeting a tight timeline. Nobody Moved Your Cheese! [isbn
1553956583] is Ross's wacky spoof on the self-help industry.
Now, when responding to corporate event planners, Ross sends a
sampler video plus a copy of his hilarious book. Many corporate event
planners want attendees to have a gift souvenir - and the star presenter's
book is a natural giveaway. Of course, Ross is happy to sell hundreds of
copies at a time to the event sponsor!
Ross's book became an important part of a larger product and can
be used as a publicity tool and a sales promotion.

(Like I said, Ross is great at everything he does, whether that is comedy or marketing. I'm a big fan.)

Ross Shafer has written a really funny book that encourages people to trust their own gut, instead of relying on self-help experts.

With regard to Anthony Robbins, he says, "I bought 'Awaken the Giant Within' but fell asleep before I could finish it. In speaking of Ken Blanchard, he notes, "The One-Minute Managers have been laid off."

Behind the humor, though, he offers some good (dare I say, self-help) advice. His overriding message is that you should trust yourself. Beyond that, he also offers suggestions such as:

- If someone has hurt you, practice forgiveness
- Don't place limitations on what you can achieve
- Invest in yourself (your own business) rather than the stock market
- Greatly enhance any career by learning to speak in public
- Don't let fear and worry keep you from charging ahead in life

This book will keep you entertained, while passing on some good advice on trusting your gut and living your life on your own terms!

A hysterical but poignant look at how to treat all the advice coming your way from the so-called advice experts who sell books to the masses to fill the void created by seemingly meaningless anxiety-filled lives. All this strife is created by the neverending capitalistic quest that is now in its downward spiral as our lives of instant gratification now have reached their pinnacle with Chinese-made flat screen TVs and plastic goods from Walmart that have filled our homes but leave our American lives empty. The American dream appears to be a good one until you realize that having a home stuffed full of junk you don't need doesn't equal nirvana. And Ross Shaffer points out that these self help books only get you to reevaluate what people perhaps were already aware of in a simpler, less materialistic time--this life is meant to be lived and moments shared--not acquired through career or material gains. Be happy and use all your senses to be thankful and celebrate your ordinary yet life-nourishing moments throughout your blessedly ordinary life.

I just couldn't put this book down. Funny and he made some very good points. He gave me a totally different perspective on Tony Robbins. A must read.

This is the best book I've ever purchased from Amazon. Ross Shafer's approach is quite refreshing. I haven't stopped laughing since buying this book.