Kmart
1
First mistake, I went to buy bubblewrap at Kmart. I located the shelf tag (an incredible feat in itself) for the specific item (one tag located at the end of a 20 foot shelf, which consisted entirely of the same kind of bubblewrap) showing $9.99. When I checked out (7 people in a slowly moving line, one cashier, no other lines open other than customer service), it rang up as $11.99. Being hard of hearing (selective deafness), I didn't know the amount until I looked at the receipt, which I did upon receiving it. I immediately told the cashier, who told me I had to stand in line again, because she couldn't do anything to help, as she had already taken my money.
When I complained to the manager at customer service about the overcharge, she said the computers did not keep up with the price changes. When I told her that customers consistently can't find prices on items, (as I grouse about not finding items, other shoppers in the aisle are mumbling similar frustrations) she said the items are continually moved and they can't keep up the new placement. (They do this to intentionally confuse blind and near-sighted customers.) She refunded my $2, but didn't offer anything to make up for the time spent waiting in line and inconvenience. You would think they would be apologetic, but no. They don't even know what an apology is: first, I'm sorry (they stop there); second, I understand we did such-and-such and it caused you (irritation, waste of time, money); third, restitution (refund overcharge AND give a coupon or credit towards next purchase); fourth, fix the cause of the problem and promise not to do it again!
So, I called the corporate number. I told the girl I was so mad I could spit, but would try not to target her. I started voicing my complaints. I told her I had complained for several years to the local managers, but nothing had changed. I told her I wanted to talk to someone from corporate, but she said no, because I had too many complaints. Unbelieveable! If I had made one complaint and ignored the other issues, then I could have talked to a corporate officer (maybe). At this point I began spitting uncontrollably (Tourettes?)... extinguishing a candle and showering the dog.
My complaints are:
Prices can not be found on the majority of items. (This has been going on for years, multiple complaints, no action.)
Price tags on shelfs do not relate to the items they are under. (Random drunken price placement?) In many cases, the tags don't refer to anything on the shelf, or even the aisle.
Shelf price tags (that do exist) were covered by stupid stickers that are suppose to promote shopping, ignoring the fact that the customer was already IN the store. (Each tag had to be forcefully lifted to find the price.)
Prices at the register are not the same as on the shelf (bait and switch).
Not enough cashiers.
Employees don't know what is in the store or where items are (more often aren't).
Lines were so long that people were putting down their selections and leaving the store.
An associate in the children's toy department was talking XXX rated vulgarities. (The corporate twit told me to not disparage the associates... amazing. And, yes, I am aware the word "twit" is disparaging.)
No accountability for mistakes. Nothing done to make up for inconvenience. (The corporate twit said the corporation has no policy to make up for mistakes or inconvenience to the customer. Boy, that's a corporation I want to do business with.)
Now on to the employees... what an unhappy bunch compared to other multi-stores. Based on what I've witnessed, I don't blame them. Overworked, underpaid, unappreciated, and having to deal with the unwashed, uneducated, and uncivilized masses, without backup at the ready. Start posting rules of behavior, in simple English and Spanish, for customers to follow.
Try things like:
Watch your children. Loose children will be adopted or sold into slavery, never to be seen again. (Maybe that's a bit overboard.)
But, really, start enforcing standard rules of behavior. The public needs to be educated on how to behave in stores. Intervene, chide them gently, but if they get belligerent, kick the jerks out. If they make a mess, make them clean it up, unless it is the accidental things that kids do.
Seriously, in the old days, someone would use an announcement system to chide misbehaving customers to watch their kids or stop making a mess. Can't umKay-Mart start doing that?
How to quick fix the problems:
Establish priorities and goals. While the overall goal is to make money, the priorities are how to get there. People, customers FIRST, employees, vendors.
Stop doing 'put' work. Put it here, put it there, put it where nobody knows where the heck it is. Stop moving everything around, just to be moving it. Think about how hard it would be to shop the store, if you were blind and everything keeps being moved.
Organize where items go and keep the most purchased items for that section in an established spot. Place new items to the sides of the established and most used brands, but keep the most used brands in the same location.
Have one person responsible for making sure the pricing tags and computer inputs are current. The time wasted by making customers search for and ask a clerk for prices is tremendous, not only for the customer, but for the clerk.
Retrain clerks and managers. Stop calling everyone a manager. Have badges that say "Clerk". Stop the malarkey of calling everyone "Associates," which has been shortened to "Asses" by the general public.
Stop clerks from chit chatting with each other during work hours. Chit chat with customers is okay, to establish community relations.
Know your customer. This area has a 50% high school drop out rate. We have a verified and acknowledged 20% unemployment rate (the real rate is more like 25-30%). There are a lot of poor people. Offer a small, sturdy, shopping-box dolly at cost, because a lot of people must walk and from the store. With a dolly, people will buy more when they shop and will stop stealing the carts.
Team up with the local college (nursing students) to provide weight, temperature, blood pressure checks EVERY Saturday. With your database, tract those readings, if the customer wants.
It takes 21 days to establish a habit. Have a huge, store wide sale... 50% off. For Easter, offer a dozen free eggs (no strings), by sending out postcards, one offer per household.
The BIG fix:
Get a good software program. Whatever KMart is currently using is complete garbage. Organization, distribution, and flexibility, is the key.
Change your name. Rainman was right... umKay-Mart "sucks".
Add new departments (may not be the same in all Kmarts): computer repair and pharmacy. Kmart is missing the current trends of service demands and the big money makers.
Bottom line... Kmart sucks the marrow from the shoppers' bones.