"Peelu Toothpaste: For centuries, Indians, Africans and Asians have enjoyed clean, sparkling teeth due to the health enhanced benefits of Peelu (also known as Siwak or Miswak) vegetable fiber. Now for the first time Peelu USA has incorporated this 100% nonabrasive fiber into a remarkably effective toothpaste. Peelu’s patented Fiber-Clean formula helps prevent the formation of plaque which can lead to unsightly tartar and stains. It whitens, cleans, and protects teeth without harming enamel or gums. Peelu is so mild and non-abrasive it reduces many problems associated with regular brushing such as mouth and gum irritation and worn tooth enamel." - TrueFoodsMarket.com
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