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Great I have been using it for two years.

On a visit to my son's house, I was asked to cook. Of course, there were already dirty dishes in the sink! Previously, I had bought him a bottle of my favorite dish detergent that I had been using for over 25 years. When I asked to use that brand, he suggested that I use the brand that he bought and loved, which was Ultra Ivory Dishwasing Liquid. Wow, I was shocked. I loved the long-lasting suds and the creamy feel of the water. There is one problem though....If he finds out that I've switched, I'll never live it down! A Happy Georgia Peach

I like the smell of Ivory dish detergent, but I still prefer the more citrusy smells of other brands. Very gentle on the skin!