I tried the liquid version of this at a few different friends' houses. I do not understand why anyone wants a liquid-y toothpaste. Anyhow, I thought the taste was disgusting as it tries to be a mix of flavors from mint to cinnamon. Watch out if you have sensitive teeth--whitenening products are not good for them, even if they're ADA approved!

Crest Rejuvenating Effects is a very good toothpaste that gently removes coffee and smoking stains. My wife likes it because she has sensitive teeth. After using it for several years, we have been unable to find it in Portland, OR. The Crest website reports that the product is still being made, but I haven't been able to find it anywhere...not even online. I've tried their new whitening tooth paste. It's not nearly as good as the Rejuvenating Effects was.

I'm 58 and have been using this stuff since it came out. I swear by it. I put it on bagels, in smoothies and make a nice ranch dressing with it. I even tried brushing my teeth with it once and I can tell you, in all honesty, that I don't feel a day over 57 1/2...

i've used Crest Rjuvenating Effects toothpaste for the last seven years. It's a VERY GOOD toothpaste, but i'm having trouble finding it. I'm sorry it isn't more popular!!

It's tooth paste...nothing special

Why should someone pay so much money when the toothpaste doesn't do anything different? I wouldn't recommend it.

Overpriced for a toothpaste that does what every other toothpaste does. You are basically paying for the Crest brand name and for a pretty box.

The flavor is wonderful!