I've always liked Almay brands, and this mascara is a pretty good product. If you are looking for mascara to give you a more dramatic effect then this isn't it. It thickens and lengthens but looks really natural. I like to use it during the summer because it looks light and clean. I don't really know about the whole "insider" stuff. It's supposed to have a panthenol vitamin complex but I never noticed it doing anything special for my lashes.
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