Price definitely is important. I start out by looking at vehicles that realistically are in my price range. From there I research as much as I can, then go to a dealer and do just that - deal. Negotiating can be fun (and at times frustrating). A couple of months ago I went down to Virginia to help a niece of mine buy a new vehicle. We spent over half a day at one dealer who was being really stinky about price (the manager actually raised the price that the salesman had quoted), then went the next day to another dealer and made a better deal. It was fun.
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