crazy, but captivating

Since fish sticks are the hotdogs of seafood, the entire commercial is creepy. The fish they use in the commercial would make any one uncomfortable and I dought if any thing other than the fins and lips end up in fish sticks.

I can not believe that this commercial is on tv. This is the dumbest commercial I have ever seen. Come on, a fish scarying a little girl on a swing set. You need to go back to the drawing board ASAP......

ewwww. the fish is dying. right in front of the little girl! it is so gross!!!!but kinda funny too. I never eat seafood, but this would deter me away from it even more if I did!

lighten up people. some fish move their mouths even when theyre in water, so the goal was not to make it look like it was dying out of water, sheesh. just creepy. and it worked.

Easily the most hilarious commercial on tv! Fish sticks making fun of themselves for not really being anything like regular fish! People frozen in terror of a harmless fish! For those that seem to think this was a real fish and cruel to show, I hate to knock you off your soap box, but it was computer generated (I do cgi for a living). My favorite series of commercials on tv.

I think your commercial about fish out of water is cruel and distatefull. Having a fish out of water would not prompt me to buy any of your fish products. You should take that out of your commercials because it's idiotic showing a fish out of water and gasping for air. I don't know how you think this would sell your products at all.

I <3 this commercial. And Kemosabee, you spelled boycott wrong, but good luck with that.

I think this is the most disgusting commercial on TV. I can't imagine anything more unappetizing than this and will go out of my way to boycot this company's products.

Who wouldn't be uncomfortable watching any living creature gasping for air? This is a sick, insensitive commercial; I would never buy this product!!!!

A mother and father are watching closely over their young daughter as she approaches a swingset...with a dead fish on it. She steps closer, reaches her arm out, and all of a sudden, the fish moves! The parents quickly snatch the girl away and look on with a wary distrust. The voiceover says Uncomfortable around fish? I love this commercial, because it's kind of an odd parody on overprotective parents and their distrust of others, and it sort of plays on the stories we hear about children being abducted at playgrounds. It's odd, a bit creepy, and utterly hilarious.