 | irishgit (138)
05/20/2008 | Probably the most important lesson a speech-writer learns, largely because if they don't learn it, they aren't speech-writers very long.
Forget all that policy crap, it's there primarily to fill out the time and set up the bite. What you're writing for is a fifteen second bite on the evening news. A good speech will have at least two, just in case the cameras missed the first one.
(5 voted this helpful, 0 funny and 1 agree) |
 | abichara (60)
07/03/2004 | Any politician has to keep in mind that people have short attention spans. In the age of television, this is even more so. A sound bite is used to compress the idea of a certain topic in a few words. Short and sweet is the key word here. A killer for a lot of politicians, primarily legislators, is that they ramble too damn long. You've got to get the audiences attention and get positive press coverage; compress your message to 15-20 minutes, 5 if you're at a fund-raising dinner. Some politicians like John Kerry just don't get that. The senator's image problem comes in large part because he's not concise in his speeches. Make it short and from the heart and that will get coverage.
(0 voted this helpful, 0 funny and 0 agree) |
