In my opinion, it's the best sensitivity protection i've found. But i agree a bit too expensive to be buying all the time.

It does not whiten your teeth at all. Warning label on this toothpaste states not to use this product longer than 4 weeks unless recommended by a dentist or physician. What is that all about? (ConsumerSearch.com - "When choosing a paste, keep in mind that the ADA has not defined what "whitening" means, so reviewers have evaluated these pastes on other criteria, such as fluoride release and cavity prevention.")

I used this product for over 3 months and found that it made absolutely no difference to either the colour or sensitivity of my teeth. I as a coffee drinker and a smoker and this product is definitely not suitable for people like me.

Before I discovered this toothpaste to whiten sensitive teeth, I was buying two different pastes to get what I needed. This toothpaste has allowed me to enjoy drinking ice water without pain and brightens my teeth up too. My teeth look polished all the time.

Sensodyne - if it weren't for you I would live my life in agony (although I do wish you'd bring your prices down a bit)