Dating Web sites 4

I think people will always pay for the possibility of meeting that special someone. As people get more comfortable with the Web and Internet dating loses its stigma (which is already happening), the potential market will grow. The only problem with this model is that there's a lot of churn - your best clients and biggest success stories, will most likely never come back to your site. Marriage is a killer for dating Web sites. What this means is that there always be a heavy marketing investment required to attract new customers.