I'm no fan of the ridiculous anti-smoking crusade, but PM is really the pits as far as tobacco/junk food (Kraft) companies go. Philip Morris cigarettes are generally low-quality filler that are sold chiefly through killer marketing campaigns-largely targeted at teens until this was outlawed. If you're looking for good cigarettes, there's Nat Shermans or various English brands; PM is strickly junk food and junk tobacco.