This is another lotion that I think is too "clinical" like Curel. However, Curel is definitely a better lotion than this. Lubriderm has a weird clinical scent and I don't think it's a very effective moisturizer. It's a bit slick and the consistency is less of a cream and more of a gel-ish liquid. I don't think it really penetrates the skin.

Stuff works great, put it on over night next moring 70% of your dry skin is gone. Use it for 2 weeks and 100% of your dry skin is gone. Great stuff just wish it was a little less greasy