Yeah....thank God big brother stepped in here, huh?
Without big brother, parents and teens would have to exercise their own (GASP!) judgment.
Hell, we can't have that!

It's a giant black c#ck meant to sell cigs to teenagers. Worked well until bad PR caught up with the company.

Although I never smoked this brand, I was more into Lucky or Marlboro back in the day, I think this advertising worked on some level. Joe was cool, he hung out in Jazz clubs Shooting pool, drinking his brew and Smoking his Cigs. Say what you want, but you KNOW the brother was getting all the Hottest camels in the Club.

Wasn't his last name Toe?

I miss Joe Camel. Whenever I needed a book of matches it often was a Joe Camel.

Glad he's dead. He appeals to the children's market too much. Another good reason is that he would be sterotypical- might be representing Arabs or Africans, but what strikes me the most is the subliminal message when you see him. Take a look at the snout closely and you'll see what I mean...

Look, I don't care if he wears shades and has a stylish wardrobe (part of which attracts young people). I think he's one of the worst role models whose image has ever graced a magazine page!

This guy is smokin', all right... but not in a good way.

If the Marlboro Man is, as I would humbly suggest, one of the great iconic figures in advertising history, this smug, irritating ungulate is at the opposite end of the scale.

Ignoring the very real problems with the product for the moment, Joe Camel is an idiotic attempt to take the Spuds MacKenzie routine to tobacco.  Uncreative garbage.

Just one more example (as if we needed more) that the people marketing cigarettes are complete sociopaths; create a comic-book type character to market this lethal product to an even younger audience. If there is a Hell, those marketing people will assuredly appropriate a less warm section of it for themselves.

Hello! It doesn't take a rocket scientist to figure out who the target audience is for a product that kills the consumers who are addicted to it. Turns my stomach....

party camel? HELL YEAH!