I read too many of these reviews...pretty much all are stupid. I smoke red 72's daily, and since they came out. I smoke them with the fire safe paper, and Ive smoked them without, guess what? they dont taste any different!!!! 72's are actually stronger than regular reds, in that you "freebase" more nicotine than you actually inhale. To put it in easier to understand terms, there is a "salt" (not like the kind you eat) in them that allows the nicotine to be absorbed by the very sensitive skin in you tongue, cheeks, throat etc. So the nicotine content is higher, and is in less of a cigarette than a regular or 100. (king size whatever) The tan filter has absolutely nothing to do with the taste! you can peel it off for god's sake! Its just a different look. The gold 72's have a white filter. The reds, blues, and greens never have!!! (regulars, milds, and menthol lights, respectively, gold are just lights) It bugs me that people are so irrational about the damn paper there cigarette is wrapped in!!! Its fire safe because so many fat asses in the world were falling asleep and burning their houses down! There's nothing wrong with the paper and the only thing it does is save lives! Besides the fact that the tobacco it wraps up contains over 400 carcinogens, not to mention arsenic! (Rat poison!!!) Oh goodness, I think I'm done now, so worked up defending my one and only favorite cigarette, and to end this If you dont like them smoke something else!!!!

Ive smoked them before, but how much are they? I heard they were $3

Too short and too bland.

I have no problem with the tan filters, because I know that it's just the special paper to put of the cigarette when not dragged on after a while. And I take long frequent drags. They taste pretty good, but they aren't the length I prefer. In fact I like 100's. So I won't rate these low for being short. These are great if you have a short break during work.

I think it's the best cigarette i have ever had. Don't listen to all these people saying the brown filters suck. They taste great and it feels great smoking it.

can everybody stop bitching about the filters wtf

i love marlboro mild 72's theyre my favorate

Wow. I should quit smoking, because all of you sound really stupid.

What do you all think about these new FSC Cigarettes?? They use a so called Fire Safe Paper....The hot ashes fall off more.....they make me sick and taste like crap!!
What is your opinion? How can state governments pass these laws without letting us have a say?

Has this Paper been tested on humans?? What are the side effects...

Learn more about FSC Cigs here:
http://www.carolinacartons.com/selfcigs_008.h...

Get NON FSC Cigs here:
http://www.carolinacartons.com

The FIRE SAFE CIGARETTE's are fire-safe because of a coating applied to the paper not the filter... if you take your cogarettes and hold them to a light at an angle you will see the 1/4 inch wide film on the paper placed dead center... this coating does not burn as easily as the rest of the paper & thus your cigarette starves for air & dies out.

Oh My gosh!!! I AM NOT CRAZY LOL.I HATE the new tan filters WTF???This sucks I have bought almost all the white filters I have could find in both cities by me.I had to explain the story to each clerk some think Im crazy some people understood and had others complaining.I cant believe this I am forced to quit and now spend $5 per pack way to much.The old 72s were affordable and they didnt cause lung and throat infections.Please everyone call and keep calling until we get out old filters and tabacco back help!!!!!!!!!!!

Great Packaging!

I too think the tan filter s*ck. I have gone from store to store in a 20 mile radius to find these damn white filers. I have been smokin the 72's since they came out. Even Reg Marb Lights are nasty, but not nearly as nasty as the tan light filters. My boyfriend and I both ended up with a Respiratory infection/Bronchitis from the tan ones. I am not sure what the heck Marlboro is doing but when I can't find white filters anymore i will be quitting.

I too found the same problem with 72 Lights....Here's the deal!!

You have to look at the box to tell which ones are white filter or tan filter.

The TAN filter smokes(which I HATE!)have the "LIGHTS" logo on the "TOP" of the box...and "NOT" on the front.

The WHITE filter smokes(which I like)have the "LIGHTS" logo on the FRONT of the box and not on the top.

I tried telling my local smoke shop what the difference was...and he told me the white filter smokes were counterfeit!! I had to laugh...they're not!!

Anyways...that's the way to tell what you're getting. So if you go to buy 72 Lights...look for the "LIGHTS" logo on the "FRONT" of the box.

Good luck smokin'........

brown filters suck total monkey balls. i hate them.fire safe my ass, ive had both and both suck with brown filters they need to bring the white back.

not all states are required to do this yet. you might be able to locate some online or in stores just look for the letters FSC on top of the upc code and stay away. FSC stands for FIRE SAFE CIGARETTE, meening if your not puffing it will burn out

I too am having the same issues with the 72's I can feel a difference in my chest. I think there's some sort of chemical in the filter

I Contacted Phillip Morris direct and they tell me why they changed the filter was to keep them all the same.I said to him that does not make much sense,they taste different and why call them a light.I did not receive a decent response....so who the hell knows.I still like them though.But the white filter was better.

I'm so goddamn sick off going to get 72 lights and getting this crap with a tan filter! Does anyone know how to get a hold of Marlboro so I can find out what the hell is going on?

I really don't like these. I never got the chance to smoke the ones with the white filters, but i have smoked the ones with the tan filters. I'll assume the colors don't mean anything because i tried the red, blue, and green packs and they all tasted the same. They just taste horrible.

Im hella pissed. im going to quit smoking because of these mother effers. The tan filter totally hurts your chest. its like really hard to breath. I wish I could find a phone number to Marlboro and let them know that they need to explain to me why in the hell have they messsed with my cigarette!!!!!!!

I too have issue with the "white vs tan" filters. I believe that tan filters have an additive to the paper (or tabacco) that extinguishes the flame when not being smoked, I believe that additive is the unpleasant taste. The white filtered do not extinguish themselves. Light one of each up and you will see the tan filter will go out before the white filter. And the tan filter will sometimes concave on the lit end while burning. I have chased the white filter kind from store to store. They should put some kind of mention on the box.

I have been smoking 72's since they started and I can not stand the new brown filters on them I think they taste different and I thought it was all in my head till I started reading below but I would like to know why they changed them and if they are gong to change them back. I really am against the new filters.

convenient when you don't have the proper time to enjoy a smoke, and sometimes i'll find them for buy one get one free

Damn it!!!! Why did they change the filter? The taste is definitely different. Now I'm stuck with a carton. WTF?

I too have been smoking the 72s since they appeared on shelves. I just loved them. That is, until they changed the filter. I really believe we could be getting "more" out of our Lights. The taste is going to take some getting use to and I had better no find out that they are regulars!

i have been smoking them 2 since they first came out! Im so mad they are different bcuz I really liked the flavor and they didnt seem to be so strong. Now they have a brown filter and they taste so bad!! I hate them!! Iv looked everywhere for the white filters, hard to find!! The box is marked different also. The good ones say lights on the front, the bad ones say lights on top! Tricky Ahh I dont no what to smoke now.. maybe go to camel...

I have been smoking 72's pretty much since they first came out. I think they are great! Only a little less tobacco for a lesser price. When I say a little less I mean I held it up next to a regular marlboro and ther is only like a 1/2 a centimeters difference. So not only am I smoking less in a day, I am paying less too.

I noticed a difference between the tan filters and white filters too. I think the tan filters are a better smoke. I don't have a clue as to why they are different, and which is supposed to be the standard.

Does anyone know why some of the Marlboro Lights 72's have the white filter as the regular Marlboro Lights do and some have the tan filter? I bought a buy one get one free set 3 times and the first was the white filter, the next 2 times it was the tan/regular color filter? I find they are stronger w/the tan? Just curious.....

the red 72s are the best. quick smoke. stonger than regulars.

i hate 72s they are the biggest waist of money so small you smoke twice as many

Cute for a girl. Short so they fit in your purse better. And everyone always comments on them. Usually a dime or two cheaper than regulars.

i got a buy one get one free of marlboro lights 72's yesterday... I LOVE EM. they are the perfect ciggs. they are stronger than regular malboro light because of there short legnth in size but lighter than malboro mediam. the package is so shiny and gold and awesome i give these a 5 out of 5. TRY ALL OF MARLBORO BLEND 72's YOU WILL LOVE EVERY HIT MORE THAN THE FIRST!!!!!!!!!!!!

my favorite i have gotta say... go get 'em try 'em youll love 'em

They are awesome! I love the shorter cigarette. When you need a smoke and you are on break or you don't have alot of time to smoke, the 72's are perfect.

I have smoked the menthol ones before and really enjoyed them actually. The short size was nice since menthols tend to give me a headache since I'm not used to them. Not being a huge fan of Marlboro's I still would have to say that these are a good smoke, although still not my brand of choice.

Enjoy the taste much better vs reds. A good kick with enriched flavor!

These have been my smoke of choice for a few months now. I love that they are so short, because the pack fits in my purse better, and because they burn fast. Sometimes it's good to have a smoke that burns really fast, because there are certain cituations where I need to be fast. Plus, you still get your fix. The menthol ones are really good too.

the blue are good but the red ones are really nasty.

i have been smoking the little blue pack for about a year now. i love them and there cheap i get the buy one get one free for 3.50!!!

Their cheap an even 5 bucks def worth it when i dont have alot of cash which is quite often. only the lights i like tho.

i used to smoke marlboros, and i enjoyed these, flavor is stronger but i was never really into shorts, why not just smoke a standard size cig? theres almost no difference

I have tried the menthols, milds, and reds and they are great! The shorter size results from a shorter filter, not cigarette. The shorter filter imparts more flavor. Plus they are usually cheaper than regular size. Buy them today!