I agree with the poster Ionel. This is paid advertising. They claim to be impartial and independent, but, let's be honest, they're getting paid fees by these financial planners to be listed on the Paladin website. While they may have some standards, nearly any independent financial planner can meet their standards. For planners, I'm sure the service works well since it probably generates leads. For consumers, buyer beware!

Frankly, this is nothing more than pay-to-play advertising for financial planners. They try to market it as more than this, but don't be fooled by their marketing slogans. Note that I'm not making a judgment on any of the advisers in their site, simply trying to make sure that consumers know what this is actually all about before they rely upon it.

Excellent high value service that solves major problems for investors who use the services of financial planners and advisors.