This company's before and after pictures are simply two of the same exact photos manipulated to look like different ones. The first version is zoomed in and the second photo is zoomed out (and apparently touched up). This might make it appear to be two different photos at first glance but if you look at the details of things like shadows, creases and other environmental factors, you'll see they are really just the same exact photographs. Here is another one of their websites where you can see the pictures:
http://www.abate-stretch-marks.com/