Edward Jones
1
Well...for transparency let me state that I'm a former broker. I however do not have an axe to grind. I left the company on my own volition as the standards of which I hold myself to and the business I wish to conduct were simply not possible to maintain while holding to the demands that the company were requiring.
I've read several post against and for Edward Jones. I can always tell who is an EJ broker when posting. One quick comment as to the J.D. Powers award. While working at EJ, my dad of course was my client. Well, low and behold, I recieved a J.D. Powers survey card addressed to my dad at my house. I don't think I need to explain the potential for the broker themselves to fill out that survey in a positive manner. Please note: I didn't fill the card out.
As to whether or not to invest with EJ as your brokerage....Basically it boils down to simplicity, if you want to make an investment and you really plan on holding that particular investment forever, then Jones is an appropriate vehichle for making that long term investment. But please know this, that Jones is a sale side machine. In fact, the majority of their advisors are going from the recommended list of funds which come from their corporate. EJ corp, in no uncertain terms will tell an advisor they need not waste time trying to research investments, they should be spending their time selling investments. Thats where I had a problem, we had newly trained reps with the bulk of that training on selling and little or none on knowing how that investment works or doesn't for a client. AND sometimes, the best course of action for a client is to do nothing. However, if a Jones broker does nothing, revenue is not generated. If revenue is not generated, then he/she will fall on goals. If that happens, then you can bet someone is going to be selling or buying something or they are gone. In my opinion, that is when most of the possible abuse to a persons money will occur..and does. (Jump in here if anything I've said as of yet is not true!)
So when a EJ broker calls and says we need to rebalance the portfolio, there is a real question as to whether you need to rebalance, or he/she needs commisions to meet the monthly goal. As an independent, if I call to rebalance a portfolio, there is no additional cost for doing that work so my clients know that the action I'm suggesting is for there benefit only. Furthermore, it is absolutely ridiculous to expect one or a few fund families to be able to give you the best diversification as well as provide the best money managers and performance in a particular sector or cap area.
One other thing, please don't say EJ didn't get caught up in the sub-prime mortgage mess. Do you have any idea how many of their clients got caught holding Lehman Brother bonds?..not to mention many others that are worth well under what the client bought them for....yea I know, if the company remains solvent they will get their money back when they mature....IN 30 YEARS. Cmon, lets just be honest here. That stuff was rampant. My biggest beef is EJ research, if your all that, why didn't you catch on to this and quit selling that stuff to your clients. If I still worked there I'd hammer corporate on the fact that as an EJ broker, I'm sending all this money to St. Louis, money generated from the client I have to sit across and what exactly did it buy for me and the client. These are the same folks that told you to keep the client invested. But again lets be honest, if you had taken out your clients a couple of thousand points ago, then your office isn't recieving trails on the investments...again a major conflict of interest.
If you can select the best performing funds in every case from the fund family that specializes in an area, then that hybrid portfolio is going to kick the snot out of a one to two fund family portfolio, its also going to minimize the downside. And while my clients pay an annual fee, they pay as they go, not paying it all up front. It will be a good 8-9 years before that upfront costs averages out. In good times, it will be 8-9 years before the cost of that purchase will start to show benefits. In THESE times, it's going to be much later. Nothing like telling a client that their investment lost 35%, then they add the upfront sales charge of 5.25. Yep! thats 40.25....so how many years is that upfront cost going to take to make sense?
My last and final beef is this and if I hold a grudge this is it. When I started with EJ, I opened my own office, not one client was given to me..fair enough, thats what I signed on to. Now when I left and went independent, EJ jumps on me for letting my clients know that I had left, which by law I'm allow to inform them of that. If they wanted to pursue me that would be their choice of which all of them I could contact did so. As the clients followed so did EJ lawyers, and for the sake of not having to get into a costly legal battle I agreed not to communicate with former clients. It doesn't matter as after a year, they all came anyway. But here is my beef, the rep that was installed in my office had a whopping six months in the field, and I hate to be ugly but she did not know a thing about good investing. My clients were irreparably harmed in the amount of risk she poured them into....especially retirees.
My point being, EJ didn't care as to where these clients were going to be better off, they knew I was better at managing portfolios than this individual and the client would without doubt be better off by moving with me. That wasn't even a consideration. They simply didn't care.
The bottom line, if your at a Firm, any firm, it's always going to be the firm first, the advisor second and the client last... every time.
Go independent, no one tells them what to sell, no one picks out a fund family and gives them "preferred treatment". No fund family helps to offset the expense of trips they win, in fact, there are no trips to win, the fund families dont subsidize sales meetings, etc. Hell, I won't even sit down and have a meal with a MF wholesaler. My gig is performance, they perform, or I fire them and at no additional expense to the client.
Thats the truth, the whole truth and nothing but the truth. And it really doesn't matter because it's not like firms will ever relinquish the idea that their needs must be met first regardless of anyone else.
Good luck to all.