The RateItAll Economy program is an advertising driven program - what that means is that there is only money to be made if there are advertisers that are looking for traffic associated with that topic. Additionally, mot all advertising clicks are created equal. Some clicks can be worth $10, some are worth only pennies. A list about Britney Spears is probably worth only a couple of pennies per click. A list about digital photography is probably worth a few dollars per click. You get the idea. Research where the advertising dollars are, and create quality, well thought out lists accordingly.
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