This is probably the BEST item on the list. I am in the process of going back to my lists and writing descriptions for my entries. Not only will the search engines be more likely to find them, but they will also invite more reviews when they have better descriptions. Good tip gets 5 stars!!

I give it a 2 because the listing is too abstract to make a dumb joke about. Just keepin' it real here .

Very important piece of the puzzle. Ask yourself, if I was looking for information on this topic, would this description help me?

Critical. If you want your item page to get traffic from the search engines, you need to show them that your page is the best, unique destination for searchers for that item. So if you have a list of "Best Pepperoni Pizza" and an item on that list called "Domino's Pepperoni Pizza," you absolutely need to write a quality description (preferably using the keyword multiple times). Then, when the reviews start to trickle in, you'll have a decent chance of showing Google that this is a pretty good resource for folks searching for "domino's pepperoni pizza."