Yeah, Juan was a pretty okay and very together guy. I certainly didn't think of him as doing anything at all degrading; I figured the donkeys were actually practical given the isolated terrain. His clothes were simple but - damn - who expects him to wear a 3 piece suit to gather coffee beans? Actually, the guy seemed really dignified and wise - like someone whose opinion (about coffee, local cuisine, or good beer) I would respect. I dub it a highly successful campaign.

Traded in Conchita for a Cessna 206 and is now running drugs between Columbia and the Aluetian Islands. Uses purified used cooking oil for fuel as per EPA regulations.

I trust Juan, I really do. :)

he is kinda funny.....

If you've seen Juan, you've seen them all!

One of the great racist advertising anachronisms I remember from my childhood. . ."Look kids- Juan loves getting on his stone-age mule and making sure whiteys have ONLY THE BEST coffee for you to enjoy!" It's so bizarre I just have to give it a five. It's made even more bizarre due to the rough-and-tumble history of coffee growing and how it really affects local economies. . .

Locals (I'm sure) aren't smiling and happy that the fruits of their (difficult) labor wind up in the warm and comfortable mug sitting in senor CS's air-conditioned house. . .

Good in the day. Passe now.

Whatever happened to..?

I've always suspected he's up to something more than just schlepping coffee off those mountains. I think the bails on his burro are full of blue jeans.

Oh wow. I don't drink coffee, I guess I'm really screwed here. Hot Chocolate anyone?

I cant really rate him I dont know him. He could be a jerk for all I know.

Proof that Colombians can Import more than Coke.
;-P

I always suspected that mule had something stashed in the bags beside coffee. How else was Juan able to cover so much distance in so little time?

who?

huh?

Juan Valdez-terrible

Repetitve

never heard of it

old school

You go Juan!!

DONKEY!

good taste, as long as its made "right" - which would be my opinion of how coffee should be brewed LOL :)

They are holding out on us!

UMM NEVER HEARD OF THE GUY! AND I LOVVVVVVE COFFEE! MUST NOT BE TO POPULAR

hes funny lookin

picks no beans before their time

I think poor Juan got shot by the cocaine gangs in Colombia. It's a rough territory.

1

I think he needs a promotion.

What has Juan Valdez ever done to you?

yes he is numero uno

but probably has cocain in it

Coffee growers are important

delish

love him... too bad the stuff in the cans with his face on them are half dirt & half ground coffee shrub.

A hero. This guy picks all the coffee in Columbia with just the assistance of his burro. Seeing him at work must be like watching a swarm of locusts move across those coffee trees.

Yea, columbian is ok....as long as it is the arabic bean!!!!

Juan is pretty awesome. I'd take him over the Burger King showing up at my house in the morning for sure...

  Juan Valdez is great, one of the longest lasting and best recognized creations of the advertising industry.

What is less well known is Pablo Valdez, Juan's little brother, who is the figurehead for Columbia's other major export to North America.  Unlike Juan, Pablo has no burro, but a 4x4 jeep with a supercharged hemi, and carries a sling of Ingrams on his quest to bring the product of the coca plant to eager consumers.

I love Juan Valdez. Is there a man on earth who loves coffee more? He wanders war torn Colombia with his donkey (burro?) in search of the perfect coffee bean for you and I to enjoy. I'd like to see him on the $20 bill.