knock down hilarious, no pun intended. everything after this first commercial was rather disappointing.

out of the blue funny...anything that catches you off guard is GOOD

TV commercials are the perfect time for slapstick comedy. I felt this was a rip off of the cell phone commercial from last year, but throwing an object at another person just doesn't get old. I also loved the exchange, "I threw paper." "But I threw a rock."

If your taste in beer runs to swill like Bud Light, a rock to the head probably doesn't do you any harm.

The idea that some mope would throw a rock at someone to get a bottle of bud light is really stupid. You could kill someone with a rock that size. That was NOT funny. This could be a felony, assault with a dangerous weapon. What is the advertiser thinking to put this on the tube? This was the rock bottom pits.