The stall sounds like the perfect place to advertise for Dual Action Colon Cleanse.
Women may not be aware of this, but advertising has been in wide use above urinals for some time now. I guess it's good to have something to keep you looking straight ahead while you're standing there, though it doesn't work as well at the crowded ballparks where long lines wait behind some guy perusing some typically male-oriented ad, like for a raceway or something like that. Come to think of it, though, beer consumption tends to mean that you have to stand there like Frank Drebin for a minute or more, so maybe it's not a bad place to advertise ...
In the finer restaurants, by contrast, where the front page of the newspaper sometimes appears in a glass display above the urinal, there's rarely a queue ...